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About Us

Today Mere Magical Threads is the leading and most trusted value fashion retailer in the Middle East and aims to have a network of over 500 stores across the MENA region and new markets by 2020.

Mere Magical Threads serves the mid-market section of the population consisting of Arab Nationals, Asians and Western expats and employs over 8,000 people from multiple nationalities across its network.

Our stores typically measure between 10,000 sq. ft. to 30,000 sq. ft., with interiors designed to offer you a convenient and streamlined shopping experience. We strive to bring our customers value fashion and merchandise which is designed in-house and manufactured to stringent quality standards. Our offerings are regularly updated to ensure that they always delight customers with fresh new choices, making the store more vibrant. Max retails its own label of apparel for men, women and children along with footwear, accessories, cosmetics and household products.